The Baton of Hope is not just a symbolic gesture — it is a national movement designed to challenge stigma, inspire action, and offer hope. Its journey through the UK highlights the urgent need for open conversation, accessible support, and meaningful change in the way we address mental health and suicide prevention.

“Every life lost to suicide is one too many,” said Lady Dannatt. “The Baton of Hope is an extraordinary initiative giving voice to the silent struggles so many face. I’m honoured to support this day of awareness and action in Norwich.”

“The Royal Norfolk Agricultural Association (RNAA) is proud to join forces with YANA and the South Norfolk Farming Community Network to host the opening ceremony of the Baton of Hope Norwich tour”  said Tracey Spelman,  Business Development for RNAA.  She continues:  “As the home of Norfolk’s agricultural hub, bringing together organisations such as Norfolk YFC, Norfolk FWAG and NORMAC — and with the Norfolk Food Hall based at the Norfolk Showground proudly showcasing the work of local growers and producers, there could be no better setting to highlight the importance of supporting our farming and rural community through challenging times”.