The Royal Norfolk Agricultural Association is delighted to be a partner in Agri-Tech Week 2018. Founded in 2014 by Agri-Tech East, this unique week of events and activities showcases excellence in innovation across the Agri-tech value chain by brokering links and fostering new relationships between businesses, researchers and government.

When Thursday 8 November 2018, registration from 1300 (event starts at 1330 & finishes at 1800)

Where Easton and Otley College, Easton Campus, Norwich, Norfolk, NR9 5DX

Cost £20 includes a buffet, soft drinks and all teas/coffees during the afternoon plus conference pack. Parking at Easton & Otley College is free of charge.

Student concessions are available

Booking Please book in advance using the Eventbrite link:

Should you have any issues with booking on this event, please call the RNAA  on 01603 748931 or by emailing

Our event focuses on big data and how this is being used to transform farming across the arable and livestock sectors. Importantly we set out to bust a few myths around data and reduce barriers to using it and associated innovations across the supply chain.

Through a programme of presentations, demonstrations and discussions, delegates will be able to update their understanding of the key issues facing both the arable and livestock sectors and look at how new technologies are being applied to solve them. The programme includes a session by David Flanders CEO of Agrimetrics, the first of the Centres of Excellence which uses data science and modelling to build a more productive, sustainable and efficient food system.

In addition, practical and interactive sessions will be given by CLAAS, CIEL and the UEA who have developed an app around “Who Buys My Food” which provides shopper insight data from a range of sources, including Tesco Clubcard loyalty cards to better understand the purchasing behaviour of specific shoppers and the factors that affect their decision-making process, such as brand awareness, product positioning, and price promotions.

David Flanders, CEO Agrimetrics debunks some of the myths surrounding big data and calls on the Government, industry and farmers to change their behaviours and thinking.

Big benefits can be derived from big data for the UK agrifood sector, but there are barriers slowing this. Lack of access to data that has been funded by the taxpayer hampers innovation. The Government has started to release more publicly funded data for public good, but this needs to be accelerated if the UK is to catch up with its European and global counterparts.

Data in isolation is of little value. The current lack of inter-connectivity of data, and software, at farm level and beyond is hindering progress in delivering more profitable and sustainable food solutions. Not making the most of big data is a significant challenge that jeopardises the ability of UK food and farming to compete post-Brexit.

More details about Agri Tech East and Agritech Week 2018 can be found here.

The RNAA is very grateful to the University of East Anglia and Easton & Otley College for partnering with us for this event.




Kindly sponsored by Lloyds Banking Group