Head of Sales and Enterprise

The Royal Norfolk Agricultural Association (RNAA) is seeking to appoint an exceptional person to lead and drive forward the management and development of the RNAA’s commercial activities including its events business Norfolk Showground Limited. This exciting post will lead income generation through sales in support of the RNAA’s charitable objectives and all other forms of commercial activity. Achieving growth through sales is critical. A key part of the role will be promoting the facilities available for hire at Norfolk Showground and securing third party events bookings. The role is based at Norfolk Showground.


We are looking for a highly capable and driven individual who will support the Managing Director in all areas of commercial opportunities and development. As part of this role, the individual will be responsible for planning and delivering the commercial aspects of the Royal Norfolk Show – trade, sponsorship and other commercial arrangements.

S/he will have the following responsibilities:

  • Lead the planning for all commercial activity relating to the RNAA’s events – including the Royal Norfolk Show.
  • Promote venue hire opportunities at Norfolk Showground and secure third-party bookings.
  • Lead commercial partnerships ensuring an outstanding level of customer service.

About us

The RNAA is one of the leading agricultural associations in the UK and exists to promote and support food, farming and countryside. With a vibrant and supportive membership it is best known for the Royal Norfolk Show and many other industry related events and activities. Norfolk Showground Limited is our trading subsidiary and manages the RNAA’s estate, Norfolk Showground, as a successful events venue.

About you

Our new Head of Sales and Enterprise will already be excited by the prospect of leading all aspects of commercial activity and generating growth through sales. You will relish devising a sales strategy for the RNAA’s events, including the Royal Norfolk Show, and you will want to drive the sales pipeline for our events business Norfolk Showground Limited. You will be a self-starter; motivated by delivering a first-class service for all customers and partners and by taking pride in your work. You will apply your considerable sales experience and your entrepreneurial mind to boost the RNAA’s income streams. Foremost you will have a hunter instinct for growth.

To download the full job description and person specification, click here

How to Apply

To apply, please do so in writing, outlining why you feel you might be suitable for this role, including:

  • an up-to-date CV
  • a covering letter explaining why you are interested in this role, how your strengths and experience make you suitable for it and what you feel you could bring to the RNAA
  • an indication of your current salary package and your expectation for this position.

Applications by email to julie@julierainford.co.uk

or by post, marked for the confidential attention of:

Julie Rainford

HR Consultant

Royal Norfolk Agricultural Association

Norfolk Showground





The Royal Norfolk Agricultural Association is an equal opportunities employer. 


To download the full job description and person specification, click here