Commercial Development Manager

The Royal Norfolk Agricultural Association (RNAA) is seeking to appoint an exceptional person to lead and drive forward the management and development of the RNAA’s commercial activities including its events business Norfolk Showground Limited. This exciting post will lead income generation in support of the RNAA’s charitable objectives and all other forms of commercial activity. Achieving success through growth is critical. A key part of the role will be promoting the facilities available for hire at Norfolk Showground and securing profitable third-party events bookings. The role is based at Norfolk Showground.


We are looking for a highly capable and driven individual who will support the Managing Director in all areas of commercial opportunities and development. As part of this role, the individual will be responsible for planning and delivering the commercial aspects of all RNAA-led events, including the Royal Norfolk Show – trade, sponsorship and other commercial arrangements.

S/he will have the following responsibilities:

  • Develop and deliver an innovative strategy for maximising the commercial potential of Norfolk Showground.
  • Lead the planning for all commercial activity relating to the RNNA’s events – including the Royal Norfolk Show.
  • Lead commercial partnerships ensuring an outstanding level of customer service.

To download the full job description and person specification, click here

About us

The RNAA is one of the leading agricultural associations in the UK and exists to promote and support food, farming and countryside. With a vibrant and supportive membership, it is best known for the Royal Norfolk Show and many other industry related events and activities. Norfolk Showground Limited is our trading subsidiary and manages the RNAA’s estate, Norfolk Showground, as a successful events venue.

About you

Our new Commercial Development Manager will already be excited by the prospect of leading all aspects of commercial activity and generating growth through profitable sales. You will want to unlock the commercial potential of Norfolk Showground, being creative in developing new profitable uses of the Showground which also help to connect with the public. You will relish delivering a successful sales plan for the RNAA’s events including the Royal Norfolk Show. You will be a self-starter; able to utilise and build your network of potential customers and be motivated by delivering a first-class service for all such customers and partners. You will apply your considerable commercial experience and your entrepreneurial mind to boost the RNAA’s income streams. Foremost you will have a passion for sustainable growth.

How to Apply

To apply, please do so in writing, outlining why you feel you might be suitable for this role, including:

  • an up-to-date CV
  • a covering letter explaining why you are interested in this role, how your strengths and experience make you suitable for it and what you feel you could bring to the RNAA
  • an indication of your current salary package and your expectation for this position

To download the full job description and person specification, click here

Closing date for applications: Friday 7th May 2021

Shortlisted candidates will be invited to first interview by Zoom/Teams, with final interviews, held face to face, in Norwich.

Applications by email to

or by post, marked for the confidential attention of:

Julie Rainford

HR Consultant

Royal Norfolk Agricultural Association

Norfolk Showground





The Royal Norfolk Agricultural Association is an equal opportunities employer.