100 days to go until the Royal Norfolk Show

  • New two day ticket released for this year
  • Prices frozen for third year in a row
  • Flat rate fee of £6 car parking (online or at gate)
  • New official Royal Norfolk Show Guide to be distributed through the EDP


More than 80,000 people are expected to attend this year’s show (Wednesday 28 June and Thursday 29 June) which will promote the very best of Norfolk with many new themes and highlights announced today including:

Food, farming and the countryside

Incorporating all traditional aspects of the Show visitors will be able to enjoy equine and livestock championship classes as well as the much loved Adnams Food and Drink Experience and a programme of events on the Grow it, Cook it, Eat it stage.

New for 2017 is the Forestry and Wood Village which will showcase a variety of skills and trades associated with the industry.

Introduced last year, The Broads Village is back where visitors can discover all those promoting and working in the Broads National Park or try one of the many activities on offer.

Innovation and enterprise

Showcasing the exciting and dynamic research and development underway in Norfolk the Innovation Hub will tie together the latest advances in agricultural science, technology and engineering emerging in the East of England. The presence of over 700 retailers and businesses promises to be a great demonstration of enterprise in the county.

Celebrating the arts

This year we especially welcome many organisations involved in the arts, music and performing arts. Our Showstoppers project a ‘Choir of a Thousand’ will come together from all parts of Norfolk to perform a specially commissioned piece of music under the baton of Mark De-Lisser of BBC Voice. The piece of music has been composed by Cheryl Frances-Hoad and the words will have strong connections to Norfolk and its rural landscape.

The presence at the Show of the Sainsbury Centre for Visual Arts as well as the Show Art Gallery will offer a spectacle of colour and artistic talent.

A new performance space within the newly created Royal Square will also widen the musical offering at the show. The new bandstand will be located within the retail area and will accommodate performing groups of up to four people. It is a unique opportunity to impress the 80,000 people visiting the show and The Royal Norfolk Show are calling for bands and other musical groups to take part. Performers wishing to take part in this unique opportunity should apply online at royalnorfolkshow.co.uk by 21 April 2017.

The retail experience

This year’s show will see over 700 businesses trading at Norfolk’s largest outdoor experience. Visitors will be able to browse and buy from an eclectic range of shops trading with everything from luxury goods and clothing to banking and cars. There will be a range of agricultural suppliers present, many with state of the art farming and agricultural equipment on sale.

Mark Nicholas, Show Director, says that this year’s Show will at its heart support food, farming and the countryside in Norfolk. In addition it will bring together people from across the county and show Norfolk at its best.

Mark Nicholas MBE – Show & Programmes Director

Mark Nicholas MBE – Show & Programmes Director

“There’s so much on offer at this year’s Royal Norfolk Show. Exciting new foods to try, new Grand Ring performances, a bigger and better music and arts experience and plenty of entertainment throughout the entire two days from livestock and showjumping displays to cooking and fashion shows.”

“We encourage everyone to plan ahead to make the most of their Show and buy their tickets in advance online to get the best value for money,” Mr Nicholas said.

2017 will also see the introduction of a new partnership between The Royal Norfolk Show and Archant.  A new official Show Guide for The Royal Norfolk Show will be distributed through the Eastern Daily Press and will be the only Show Guide keeping visitors updates on all things Royal Norfolk Show.

The Show Guide will be free to EDP readers and included in the newspaper in the lead up to the show. There will also be free copies of the official Show Guide available at the event.

Online tickets for this year’s Show are on sale now, advance tickets can only be bought from the Royal Norfolk Show website www.royalnorfolkshow.co.uk

2017 sees the introduction of a new two day ticket for £30 (only available online) this is a saving of £20 if you were to buy two single adult tickets for each day.

Advance purchase adult tickets cost £20, children (aged 5-16) £7 (under 5’s are free) and family (2 adults and 3 children aged 5-16) £45. A range of concessions are also available. Advance car parking costs £6 per vehicle.